About Effectual - turning theory into a framework

About Effectual -
turning theory into a framework

When Perpetual founded Effectual, it set out to answer fundamental questions in capital markets: Where is the link between sustainability and economic value? How can sustainability be measured in an objective, scientific way? What is the ideal way to build sustainable investment strategies?

Effectual was conceived by Dr. Christian Wiehenkamp and Andreas Gintschel, whose backgrounds span institutional asset management, quantitative finance, and academic research.

Dr. Christian Wiehenkamp
Christian’s career centers on institutional asset management and long-term capital allocation. He has worked extensively with insurance companies, pension funds, and family offices—investors bound by liabilities, regulations, and disciplined risk management.

One observation stood out: sustainability only gains traction when it is structured, transparent, and compatible with existing processes. Yet ESG ratings often vary widely between providers, raising a practical question: if sustainability matters economically, why isn’t there a consistent way to measure it?

Andreas Gintschel
Andreas is a financial economist with extensive structuring and management expertise. He holds a PhD in Finance and has held roles at Deutsche Bank, JP Morgan, and Prime Capital, where his work ranged from derivatives to scalable portfolio solutions.

His experience with long-term institutional clients pointed to the same conclusion: sustainability must meet rigorous analytical standards to be relevant for fiduciary decision-makers, and be grounded in approaches that can be consistently applied within existing investment processes.

The vision.

Together, Christian and Andreas helped built Effectual to bridge economic theory and institutional realities – turning sustainability into a driver of effective capital allocation and economic value creation.